About the Book
Twenty-five years in the Army. Eleven deployments. Two Sergeant Majors, two kids, and a family mission built on leadership, resilience, and grit. Dual Military blends memoir with practical After Action Reviews (AARs) that parents, coaches, veterans, and leaders can use immediately.
About the Authors
Joe & Lisa Birkhead are retired U.S. Army Sergeant Majors. They raised two driven kids through deployments, relocations, AAU sports, and family businesses — and now mentor others on leadership, resilience, and building winning mindsets.
- Active duty service across Medical, Signal, Recruiting/Retention, Special Missions & Cyber
- Duty stations from Bragg to Belgium; leadership from squad room to Corps
- Family ventures: Bricks 4 Kidz, Frios Gourmet Pops, vending & ATMs
What You’ll Learn
- Lead under pressure — at work and at home
- Why consistency beats talent over time
- How to mentor without micromanaging
- Army lessons that win in civilian life
- Designing a family “mission” that endures moves & seasons
Sample Excerpt
“We don’t chase titles. We chase consistency. Because doing a little every day beats doing a lot once. It worked in uniform. It works in parenting. It works on the court.”
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JoLesa Birkhead — Converse University (DII)
Proud student-athlete and Art major. Officially approved for NIL at Converse — JoLesa earns directly when her gear with her name, image, and likeness sells.
🛒 Shop JoLesa’s NIL GearFollow her journey on X: @BJolesa
Speaking & Workshops
We deliver keynotes and hands-on sessions for:
- Military & veteran audiences (resilience, MRT tools)
- Coaches, clubs & schools (parent/player culture, AARs)
- Corporate teams (mission clarity, communication under pressure)
Formats: 30–60 min keynotes · 2–4 hr workshops · full-day intensives
Popular Topics
- Hunt the Good Stuff: Building resilient team cultures
- Mentor Without Micromanaging: Accountability the right way
- From AARs to Report Cards: Feedback that actually improves performance
- Family as a Unit: Designing a plan everyone can execute
Press & Media
For interviews, podcast bookings, and excerpts, reach out below. A press kit with bios, photos, and sample questions is available.
Tip: replace press-kit.zip with your file once ready.
Fast Facts
- Two retired Sergeant Majors (E-9), dual-military marriage
- Assignments from Bragg to Belgium; leadership roles up to Corps
- Raised athletes while running multiple family businesses
- Book blends memoir with usable AAR checklists